The original copy was written for promo and it read "THE CLOSER THEY ARE TO THE GRAIL - THE FURTHER THEY ARE FROM GOD". That line was adapted for the above keyart.
The original line was written for an upfront trailer tagline while the show was still in production. The Executive Producers of the show liked it so much they wrote it into the actual show (and yes I tried to get a writers credit :-). Clip below:
Early research came back demonstrating that a large portion of our audience did not know what the Holy Grail was. I pitched and creatively executed the below shoot teaser to educate our audience.
History: KnightFall S1 Shoot Teaser "Holy Grail"
KnightFall S1 Upfront Trailer
HISTORY: KNIGHTFALL S1 "Warrior Monks" :60 Image
(writer - producer - editor)
KnightFall S1 "Power and Control" :30 Image spot, off-air spot, cinema spot